Information you provide to an Sierra Hematology and Oncology Medical Center facility, physician practice, or online service through the Digital Platform, while being treated as a patient, is considered “protected health information” under the Health Insurance Portability and Accountability Act and its attendant regulations (“HIPAA”) and is subject to our “Sierra Hematology and Oncology Medical Center”
What information do we receive and how do we use it?
Anonymous Information: Log Files
Anonymous information refers to information that cannot be tied to a specific individual. This information includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp and click stream data. All anonymous information we collect through our Digital Platform is collected when your device accesses our Digital Platform. For example, when you surf the Internet, your web browser automatically transmits information about your preferences to our server every time you visit our Digital Platform, including your IP address. An IP address is a number that is assigned to your device when you access the Internet. Please note that although such information is not always personally identifiable, it is sometimes possible to determine a visitor's Internet Service Provider and the geographic location of his or her point of connectivity from an IP address. We may combine your IP address with other or advertisements or other materials to you based on your preferences, interests and attributes as described below.
The anonymous information we collect through your usage of our Digital Platform is used in aggregate form to help us monitor audience size, measure traffic patterns and identify popular services and information within our Digital Platform. We use this information to improve our services to you, and others, and to develop improved services based on user interests, behavior and demographics.
Anonymous Information: Web Beacons and Cookies
We may also collect anonymous information through the use of “web beacons” and “cookies.”
A web beacon is a small transparent image placed on a website that may track visits to a particular page. We, and some of our third-party service providers, use web beacons to collect information to support our reporting software.
- First-party cookies – Sierra Hematology and Oncology Medical Center uses first-party cookies to verify users within the Digital Platform.
- Third-party cookies – Our Digital Platform uses third-party cookies from service providers such as Google Analytics for the following purposes:
- to anonymously record the time of your first visit to the Digital Platform, the time of your most recent visit to the Digital Platform and the time of your current visit to the Digital Platform;
- to anonymously record which page(s) you visit on the Digital Platform;
- to anonymously record how long you stayed on the Digital Platform; and
- to record how you located our Digital Platform (i.e. Google search, keyword, link from other page etc.).
We only share the information obtained through the use of Google Analytics with Google. For more information on Google's use of your information, please see Types of Cookies Used by Google .
The cookies Sierra Hematology and Oncology Medical Center uses for these purposes do not track your Internet usage after leaving our Digital Platform and do not store your personal information.
If you wish to find out how to prevent your browser or device from accepting new cookies or web beacons, how to disable cookies or web beacons altogether and how to monitor when you receive a new cookie or web beacon, you may wish to check the "help" feature of your web browser or visit All About Cookies . You may adjust your browser to prompt you before it allows a website to place a cookie on your device or to exclude cookies altogether. Please note that refusing or disabling cookies from our Digital Platform may prevent you from accessing certain parts of our Digital Platform.
Personally Identifiable Information
Personally identifiable information is information that can be used to identify you, such as your name, address, age, etc. In many cases, we ask for this information to provide the personalized services you wish to use. The amount of personally identifiable information that we know about you is entirely up to you to decide. We will only know personally identifiable information about you if you choose to share this information about yourself; however, some services may not be available unless we obtain a certain amount of personally identifiable information from you.
We collect personally identifiable information when you voluntarily provide it, such as when you request a newsletter that we produce, indicate that you would like to receive certain targeted information on topics that interest you or use our social media pages.
The Digital Platform is intended for use by adults 18 years and older. We are committed to protecting children’s privacy on the Internet and we use best efforts to not knowingly collect personally identifiable information from children under 18 through the Digital Platform. Under state and federal law, a minor patient under the age 18 may give consent for treatment of certain protected health conditions and restrict parental or legal representative access to such medical records. Because of these legal rights, parents will only be provided limited access to records on-line of a minor patient 12-17 years of age. However, a parent or legal representative may obtain a copy of their child’s health information that is not protected by such laws by contacting us at Sierra Hematology and Oncology Medical Center.
You agree that you will not:
- Upload or transmit any communications or content of any type that may infringe or violate any rights of any party
- Use the Digital Platform for any purpose in violation of local, state, national or international laws
- Use the Digital Platform as a means to distribute advertising or other unsolicited material to any third party
- Use the Digital Platform to post or transmit material that is unlawful, obscene, defamatory, threatening, harassing, abusive, slanderous, hateful or embarrassing to any other person or entity
- Attempt to disable, "hack" or otherwise interfere with the proper functioning of the Digital Platform
If you use any part of the Digital Platform requiring secure access, you are responsible for maintaining the confidentiality of your account and password and for restricting access to your computer, and you agree to accept responsibility for all activities that occur under your account or password.
Intended for Users 18 and older
The Digital Platform is intended for use by individuals 18 years of age or older. Users under the age of 18 should have the assistance of a parent or guardian to use the Digital Platform. Parents and/or legal guardians are responsible for the actions of any user under 18.
Ownership of Content
All information including, but not limited to, software, artwork, text, video, audio, pictures, logos and other material contained on or embedded in our website (the “Content”), including all associated intellectual property rights and the Sierra Hematology and Oncology Medical Center trademark, are the proprietary property of Sierra Hematology and Oncology Medical Center and its licensors, and are protected by copyright and other intellectual property laws unless we have expressly granted you rights in or to that intellectual property.
Right to Use this Website and Content
Warranties & Indemnification
SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER DOES NOT MAKE ANY EXPRESS OR IMPLIED WARRANTIES, REPRESENTATIONS OR ENDORSEMENTS WHATSOEVER (INCLUDING, WITHOUT LIMITATION, WARRANTIES OF TITLE OR NONINFRINGEMENT, OR THE IMPLIED WARRANTIES OF MERCHANTABILITY OR FITNESS FOR A PARTICULAR PURPOSE) REGARDING INFORMATION, CONTENT OR ITEMS APPEARING ON THE DIGITAL PLATFORM. SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER DOES NOT WARRANT THAT DOWNLOADS FROM THE DIGITAL PLATFORM WILL BE FREE OF ANY VIRUS, WORM, TROJAN HORSE OR OTHER DATA-ALTERING OR CONTAMINATING COMPONENTS. YOU ARE RESPONSIBLE FOR ENSURING THAT YOU HAVE IMPLEMENTED PROCEDURES TO PREVENT SUCH CONTAMINATING COMPONENTS FROM INFECTING YOUR COMPUTER OR DEVICE AND ITS DATA.
While Sierra Hematology and Oncology Medical Center tries to keep the information on the Digital Platform both accurate and up-to-date, Sierra Hematology and Oncology Medical Center does not warrant the accuracy, completeness, correctness, usefulness or applicability of any information, or other data or items appearing on the Digital Platform. Sierra Hematology and Oncology Medical Center will not be liable in any event to any user for any decision made or action taken in reliance upon the information, or content on the Digital Platform.
Sierra Hematology and Oncology Medical Center does not guarantee continuous or uninterrupted access to the Digital Platform and operation of the Digital Platform may be interfered with by factors beyond Sierra Hematology and Oncology Medical Center’s control.
The written content of the Digital Platform is for informational purposes only. Never delay in seeking medical advice or attention because of something you have read on the Digital Platform.
Limitation of Liability
YOU EXPRESSLY UNDERSTAND AND AGREE THAT SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER SHALL NOT BE LIABLE TO YOU FOR ANY DIRECT, INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL OR EXEMPLARY DAMAGES, INCLUDING BUT NOT LIMITED TO, DAMAGES FOR INJURY, ILLNESS, DISABILITY, LOSS OF PROFITS, GOODWILL, USE, INFORMATION YOU PROVIDE, DATA OR OTHER INTANGIBLE LOSSES (EVEN IF SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES), RESULTING FROM: (i) YOUR USE OR YOUR INABILITY TO USE THE DIGITAL PLATFORM; (ii) THE COST OF PROCUREMENT OF SERVICES RESULTING FROM ANY GOODS, DATA, INFORMATION OR SERVICES PURCHASED OR OBTAINED OR MESSAGES RECEIVED OR TRANSACTIONS ENTERED INTO THROUGH OR FROM THE DIGITAL PLATFORM; (iii) UNAUTHORIZED ACCESS TO OR ALTERATION OF YOUR TRANSMISSIONS OR DATA; (iv) STATEMENTS OR CONDUCT OF ANY THIRD PARTY ON THIS WEBSITE OR IN YOUR ONLINE ACCOUNT; (v) YOUR USE OF THE INTERNET OR YOUR INTERNET SERVICE PROVIDER; (vi) DEFECTS OR INACCURACIES IN YOUR DEVICE OR SOFTWARE USED TO ACCESS THE DIGITAL PLATFORM; OR (vii) ANY OTHER MATTER RELATING TO YOUR USE OF THE DIGITAL PLATFORM.
IN NO EVENT SHALL THE AGGREGATE LIABILITY OF SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER EXCEED THE TOTAL AMOUNT OF FEES PREVIOUSLY PAID BY YOU (IF ANY) TO SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER RELATING TO YOUR USE OF THE DIGITAL PLATFORM. SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OF CERTAIN WARRANTIES OR THE LIMITATION OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES. ACCORDINGLY, SOME OF THE ABOVE LIMITATIONS MAY NOT APPLY TO YOU. PLEASE ALSO BE ADVISED THAT SIERRA HEMATOLOGY AND ONCOLOGY MEDICAL CENTER WILL NOT USE THESE TERMS TO DISCLAIM ITS LIABILITY FOR PROFESSIONAL MALPRACTICE LIABILITY THAT MAY ARISE FROM ITS PROVISION OF VIRTUAL URGENT CARE VISITS.
You agree to first resolve any dispute in an informal manner for a period of at least sixty (60) days. If after sixty (60) days the dispute remains unresolved, you agree to submit the dispute on an individual basis (non-class) to binding arbitration. The arbitration shall be governed by the American Arbitration Association.
You expressly agree that the substantive laws of the State of Florida will apply in connection with any such dispute, including any claim involving Sierra Hematology and Oncology Medical Center or its affiliates, subsidiaries, employees, contractors, officers, directors, telecommunication providers and content providers
You agree to be subject to jurisdiction in Orange County in the State of Florida to resolve any disputes.
Termination of Use
Sierra Hematology and Oncology Medical Center may terminate your account or use of the Digital Platform at any time. You are liable for any use of the Digital Platform prior to the date of termination.
Sierra Hematology and Oncology Medical Center reserves the right to change, suspend, or discontinue any or all aspects of the Digital Platform at any time without prior notice to you.
When do we combine anonymous and personally identifiable information and how do we use it?
If you provide personally identifiable information on our website, we may combine that information with our anonymous information to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you.
How do I stop marketing messages?
You may receive marketing email, direct mail and/or SMS communications from Sierra Hematology and Oncology Medical Center if you have not otherwise opted out. Additionally, you may choose to opt out from marketing communications by choosing ‘unsubscribe’ button and complete the form. Please know it may take 5-10 business days to process your opt-out request. After that time, you should not receive any more information about Sierra Hematology and Oncology Medical Center services from us.
When do we disclose or provide information to third parties?
We may share anonymous or personally identifiable information with our third-party service providers in order for them to perform their services for us.
We will not disclose your personally identifiable information to any unaffiliated third party unless we have your permission or when we need to treat the information collected through this website as an asset in the event of the merger or sale of Sierra Hematology and Oncology Medical Center, or a portion of our business.
What security measures do we use?
Sierra Hematology and Oncology Medical Center has taken reasonable steps and has employed industry-standard practices and technology to ensure the integrity and confidentiality of personally identifiable information, but because even the most secure devices or networks can be violated, Sierra Hematology and Oncology Medical Center cannot guarantee security.
Once you print, download, or save to file any portion of your medical record or personal information from our Digital Platform, Sierra Hematology and Oncology Medical Center is no longer able to protect that information from further uses and/or disclosures and is not liable for any further uses and/or disclosures of that information. You understand and agree that you are responsible for all further actions or omissions related to the security and privacy of that information.
IMPORTANT: Please keep in mind that whenever you voluntarily disclose information about yourself in the public domain, for example, through social media, bulletin boards, chat rooms or e-mails, it is likely to be collected and used by third parties. These third parties may use your information to contact you or for unauthorized purposes. Also, please remember that no one can guarantee the absolute security of information transmitted electronically.